Understanding the Customer Life Cycle and Calculating its Value
There are different stages in the customer life cycle and there are various methods to define them. One approach is obviously that of Jim Sterne and Matt Cutler, as published in 2000 in a paper called...
View ArticleBrand Advocates and Word of Mouth: the Power of the Regular Joe
eMarketer.com released a report, looking at brand advocates, word of mouth and how to scale it using these advocates. Advocacy obviously is not new. It builds further on the model of reach,...
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